June 18, 2007
ACCESS: The Most Rewarding Club in Town!
Introducing Colorado Belle & Edgewater’s ACCESS Players Club
Laughlin, NV—Marnell Sher Gaming, new owners of Colorado Belle and Edgewater Hotel Casinos in Laughlin will roll out the most generous players club in this Colorado River community on July 1, 2007. From the very beginning, the new owners were intent on creating a program that would provide its players with the most benefits and more overall rewards than any other club in town. “The ACCESS Players Club is the best value around,” said Richard Strafella, Vice President of Casino Marketing. “The new program offers players the opportunity to earn cash back, comps and even free slot play, which had never been done at the properties before,” he added. The reward program is simple, so players don’t have to be mathematicians to figure out how many points or rewards they’ve earned in their accounts. According to Strafella, that means the new program will differ dramatically from other players’ clubs in the market. “The club has no hidden formulas and no confusing charts, so calculating rewards is always easy,” Strafella said. “The ACCESS Players Club is unique because, traditionally, guests would go to play, wait to have their points evaluated, go home and wait by the mailbox and keep their fingers crossed that they would receive rewards for comps or cash back. When you are a member of the new ACCESS Players Club, you know exactly what your points and rewards are immediately, and you can use those rewards, cash back, comps or free slot play whenever you want!”
Players will earn 1 point for every $1 that goes into any slot machine. Rewards for cash back, comps and free slot play are equally easy to calculate. According to Strafella, “Players will find that they will earn points at a faster pace than ever before.” Signing up for the club is fast and easy. Existing One Club members are encouraged to visit the Players Club to convert their Colorado Belle and Edgewater points and rewards to the new ACCESS system and sign up for their new cards.
Colorado Belle and Edgewater Casino players have it “made in the shade” when they become new ACCESS Players Club members. Upon signing up, new members will receive immediate rewards, including a free windshield sun visor, perfect for summer in Laughlin! They’ll also start earning points, cash back, comps and free slot play right away. “The free sun visor is just the start of our month-long promotion to ‘keep our players covered’ by providing them with more rewards,” said Richard Strafella. “We’re also offering customers the opportunity to receive free logo merchandise and complimentary dining in our buffets during specified weeks of the program.”
Players earning 200 points each week of the promotion on their new ACCESS Players Club card will take home a logo hat from July 8-14, a logo t-shirt from July 15-21, and enjoy complimentary buffet dining from July 22-31. “Best of all, no points will be deducted from our player’s accounts. They keep them and add to their ACCESS players benefits,” Strafella said.
ACCESS club members can expect even more exciting programs and opportunities as part of their membership, according to Strafella. “By signing up for the club, you could qualify for a variety of other property offerings such as gas cards, cigarettes, spa services, special events and parties, and room offers, to name a few. The first step is to visit our new players club and get the card that gives you ACCESS to it all!”
The Colorado Belle and Edgewater Casino Resorts are owned and operated by Marnell Sher Gaming, LLC, a limited liability corporation which owns and develops gaming establishments in Pahrump, Nevada, and Laughlin, Nevada. The corporation develops, expands and acquires gaming-related properties and is focused on providing a unique portfolio of gaming offerings to its customers.
| 
